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Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile applications. In short, it is referred to all forms of online marketing efforts. Marketing has always been about connecting with the audience at the right time and place. In the world we are living in today, it means that you need to meet them where they already are. It is a platform which provides the most direct, fastest and widespread connectivity between the brand and its consumers.

Content Marketing involves the creation and promotion of information which is not necessarily directly linked to promoting the brand, but its intention is to arouse interest in its products and services and things related to the industry. After you have all your usual consumers and all your content, you need to work on digital marketing strategies to expand. SEO, Search Engine Optimization is the process of boosting the content, technical set-up and overall reach of your website so that your brands website appears at the top of search engine results.

Digital Marketing is not just about advertising, it is about reaching the right customers, at the right time, with the correct information. All the top three criteria can only be met perfectly if the marketing team is proficient in understand and analyzing the market, data trends and previous marketing strategies.

Eligibility : BE /B.TECH/BSC CS/MSC CS
Duration : 3 months
Certificate : WHRDE